Wayfinding can be described as the process of using spatial and environmental information to promote brand identification and find our way in the built environment.

Key to a successful Wayfinding System is a strong Graphic Identity that will work for all the multitude of applications: scale changes, color variations and a variety of materials from paper, metal, cloth, etc.

Wayfinding and graphic identity are important factors in a visitors experience and can be a powerful marketing tool.  A successful wayfinding program guides people to their destination (and back) and provides visual stimulation for day to day workers and promotes a positive image.

The graphic identity should be instantly recognizable no matter if a person is in the area or out.  The proper graphic identity combined with wayfinding principles will provide a visitor the correct information at key decision points, while presenting a well planned and organized environment. New visitors are nervous, and must easily find their way to their destination without becoming frustrated; all of this impacts a person’s first impression of the organization.


The basic premise of wayfinding is to establish clear pathways by delivering specific signals which direct the user from one point to another. A successful wayfinding system addresses functional and aesthetic issues which can have long term effects on the area and its end-users.

An effective wayfinding system has both “ hardware” and “ software” components.

“ Hardware ”
relates to specific sign types developed to meet specific needs.
“ Software ” involves the philosophy and environmental cues used to move a user from point to point.

Hardware =
Routes and paths Information: The messages Decision point: Where information is required
Identification: Arrival at a point Menu of Sign Types: The different signs types required

Software = Environmental Cues
    People: Users, visitors, staff, Architecture: Structures, colors and materials Landscaping: Natural paths - shrubs-trees-
Landmarks: Environmental Graphics & Art - Points of orientation Image: Culture & identity