Before any sign is designed, we need to know where it will go and what the message is. A site survey will determine the identity, directional, instructional requirements, existing signs, their size and materials. The locations for new signs, particularly specialty signs. Research is important for a site survey, we provide a questionnaire and interview officials about old and new signs.
Complete, accurate information will help us make a case in a non - conferential way. A report then is not just a series of photographs of signs, but rather a tool to identify, direct, and instruct. This information then becomes Design Criteria for a Schematic Design Plan.
Wayfinding/ Brand Identity are important factors in a visitors experience and can be a powerful marketing tool. A successful wayfinding program guides people to their destination and back and promotes a positive image .
Management of a quality sign program involves keeping track of eight factors: Data collection, design, engineering, communication, record keeping and quality control. These are not extras - they are already present in every sign program, whether you keep track of them proactively or you react to them when the work is completed.

The first step in the process is a questionnaire and interviews with: Sign providers and user groups. We then inventory, and analyze all the systems, existing and new, ( logotype, logo,) print applications/ web-site. Signage & marketing elements are coded by Sign Types, labeled and photographed.

The second step, with Phase 1 information, we proceed to design a Comprehensive Schematic Design Plan. This plan begins with a consistent Graphic Identity which will involve an incorporation of the existing Brand and application criteria for a Marketing and Wayfinding Signage Plan showing all Sign Types.

The third step is to proceed to a Final Design Plan, Bid Contract Documents, Fabrication and Installation Supervision.